About Us
Modern magic is on a mission to curate highly desired, high-quality scents that transport you to a different world
Something magical is brewing
From our founders
Modern Magic is more than a fragrance brand. It is a portal into memory, emotion, and self-expression. The brand was created for those who see scent as something deeply personal, not just a finishing touch but a way to bottle moments and capture the quiet magic of everyday life.
At its core, Modern Magic is about intimacy, nostalgia, and individuality. Each fragrance is genderless and designed to feel like second skin. Subtle yet evocative, familiar yet impossible to place, these scents are meant to be worn instinctively and lived in.
Modern Magic is rooted in authenticity, storytelling, and community. The brand collaborates with creators, artists, and visionaries to craft fragrances that feel like bottled memories. The crisp air of an early morning walk. The warmth of sun-kissed skin. The quiet thrill of a late-night cityscape.
The Craft
At Modern Magic we believe that craftsmanship and intention matters. When it comes to our packaging, we left no detail unattended in constructing the design identity of our bottle. For the past 3 years we've been working on evolving our bottle into what it is today. Taking inspiration from the elegance and luxury of wine packaging, we designed our cap to mimic the style of bottle sealing wax in a sleek and modern way, and crafted our bottle to allow the perfume to shine.
The power of super nature
Creating harmony between our craftsmanship and consumers starts with transparency. We strive to democratize our fragrance process so you get final say on what you put on your body and into the environment.
100% natural initiatives can hurt the environment. Nature’s bounty is not as infinite as we’d like to think, and some extracts popular in perfumery have been plucked to near extinction. Not to mention, it harms soil biodiversity to have swathes of land growing a single crop. For example, that’s why we use a bioengineered rose oil instead of a farmed one – it would take 252,000 petals to create just 5ml of rose oil.
Each artisanal perfume by Modern Magic is formulated without preservatives, parabens, or phthalates. They are also vegan, cruelty-free, and non-toxic.
Flaunt your magic, the way you want
Designed to be worn individually or layered, our formulations are crafted with intention for you to freely explore the endless combinations. All scents are genderless, eliminating boundaries and blurring the lines between stereotypes. Our formulations intend to bring out the magic in you. Allowing you to create new experiences while appreciating the memories that are captured in each bottle.
